

We provide clear and essential sustainability information so investors can make informed decisions with real impact.
SUSTAINABILITY TODAY
Global shift
Geopolitical tensions and growing disagreements over climate targets have slowed the development of sustainability regulation globally. In the United States in particular, the political backlash linked to so-called "woke capitalism" accusations has led some asset managers to withdraw from publicly stated sustainability commitments.
Despite this, sustainability reporting continues to advance globally. The adoption of the global sustainability reporting standard developed by the IFRS Foundation has expanded nationally to over 40 countries and regions, including China and Japan.
EU policy
The European Union is simplifying and moderating the sustainability reporting requirements for companies and financial actors to reduce administrative burden, without compromising the materiality or quality of reporting.
Despite pressures, the majority of large companies continue sustainability reporting and require the delivery of sustainability data from their subcontractors as well. Sustainability is seen as a key part of companies' long-term growth and competitive strategy.
Investor demands
European investors in particular require comprehensive, comparable and transparent sustainability data to support their investment decisions. In the United States as well, significant institutional investors, such as the New York City pension funds, require their asset managers to commit to climate and emission reduction targets.
Traditional sustainability ratings and the array of data points have not answered the real question investors have: "How sustainable are my investments today and tomorrow?" Instead, they have offered oversimplified answers to complex problems.
Investors' interest in measurable impact is growing. Capital is increasingly being directed to targets that support the investor's purpose and promote the achievement of set sustainability goals. The opportunity to make an impact through the investment portfolio exists, but how?
Double materiality
Companies and large investors are increasingly building their strategies on the double materiality assessment of sustainability factors. The assessment covers, on one hand, impact materiality, i.e., how the company's operations and investment portfolio affect climate, environment and people, and on the other hand, financial materiality, i.e., how climate, environment and people affect the long-term value development of the company and portfolio.
However, double materiality is not only a tool for large corporations or major investors. The same approach offers other investor entities a structural and purposeful way to identify the most material sustainability topics and select the metrics that are most meaningful for their purpose.
OUR SERVICES
1. Mapping the most financially and impact-material sustainability topics
Through Double Materiality Assessment (DMA), we identify the most critical sustainability topics for investment activities, along with indicators describing related impacts, risks, and opportunities. As a result, you receive a clear and justified set of sustainability topics and metrics that are most relevant to your specific investment activities.
2. Sustainability coaching and goal setting
We explain the key concepts of sustainability and impact in plain language. We help define suitable sustainability goals and metrics for your organisation based on the assessment results, taking into account the objectives of your organisation and its stakeholders.
3. Customised sustainability reporting
We produce a sustainability assessment based on your organisation's sustainability goals, covering all asset classes and combining data from different asset managers. We monitor how your investments perform on your chosen sustainability topics. You can concretely see whether your portfolio is progressing towards the set goals. The reporting is based on, among others, the EU Sustainable Finance Disclosure Regulation (SFDR) structure and indicators, as well as global IFRS sustainability standards. The report explanations accompany the analysis and support the interpretation of the whole. The report is delivered at least semi-annually.
4. Relative impact potential of portfolio equity investments on UN Sustainable Development Goals (SDGs)
To assess impact, the companies contained in the funds are mapped based on their industry to those Sustainable Development Goals that the companies' business or products and services have the potential to influence. The results are presented graphically.
5. Asset manager comparison and tender
We compare the sustainability performance of your asset managers. You get a clear picture of how different managers advance your sustainability goals. You receive the comparison as part of sustainability reporting or as a separate service, for example for asset manager tendering. Our methodology is primarily based on transparent quantitative assessment.
6. Investment policy update
We help update your investment policy to include sustainability goals, criteria for investment selection and exclusion, and stewardship principles.
OUR CLIENTS
Our services are designed for:
- institutional investors
- non-profit and public organisations
- private wealth management
- asset managers and investment firms
REFERENCES
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ABOUT US
Tracefi is an independent Finnish sustainability expert founded in 2017. It was the first in the Nordic countries to license an investor-oriented, industry-based global sustainability standard, which the IFRS (International Financial Reporting Standards Board) has since consolidated and on the basis of which IFRS is developing its current global sustainability standards.
We offer customised, cross-asset-manager sustainability assessment and reporting to investor institutions and asset managers, covering all asset classes.
We quantitatively assess asset managers from a sustainability perspective.
Coaching is an important part of our work.
Our team combines an average of 9 years and up to 30 years of experience in sustainability.
Susanna Miekk-oja
Founding Partner
susanna.miekkoja@tracefi.com
Juha Palomäki
Founding Partner, CTO
juha.palomaki@tracefi.com
Tuule Meri
Partner, Research & Communications
tuule.meri@tracefi.com
Tuure Möttönen
Reporting, Product Development
tuure.mottonen@tracefi.com
Silja Saar
Lead-ESG Compliance, Controls & Process
silja.saar@tracefi.com
Asko Piekkola
CFO
asko.piekkola@tracefi.com